How do you market an award-winning trading platform that happens to have a competitor with a similar name? You boldly own an emotional benefit and use design to make the brand name memorable.
Enter the Qfactor – the confidence and empowerment to make financial moves using Qtrade’s tools and expertise paired with an investor’s ambition and intelligence. All supported by a breakthrough design to emphasize the Q.
How do you make an industry regulator brand something everyone can be proud of? You start by listening.
Through sessions with employees and member stakeholders, we deeply understood what the new CIRO brand should stand for. We used that knowledge to develop a modern and approachable brand identity which helped bring IIROC and MFDA together as a united organization. We then launched CIRO’s first ever national campaign, designed to raise awareness of who CIRO is and how they support and protect Canadians who invest in our capital markets.
How do you market ETFs that are designed for active traders who aren’t afraid of risk? You build a fearless identity that reflects the mindset of those who play to win — not play it safe.
We reimagined the BetaPro brand for the confident, performance-hungry trader who sees volatility as opportunity. The new brand reflects their mindset with a stylized identity that breaks from traditional financial marketing, leveraging a high-performance aesthetic inspired by automotive photography and tech culture to truly connect with our niche audience.
How do you help a 130 year-old holding company connect in a new way with their investors and industry analysts? You level up their events.
We helped Great-West Lifeco bring a new level of polish and sophistication to annual events like Investor Day and their AGM. This helped better reflect who they are as a large, international financial services company and instilled pride in their leadership team.
